Most of you are probably familiar with the Dollar Shave Club by now. I was initially made aware of their presence through those sneaky ads that were popping up within my Facebook news feed. Initially, I kept moving past the Dollar Shave Club ads like I normally do for everything else, but I always caught myself pausing before moving on. Over time, that pause turned into action, and there is one simple reason why. Read More »
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We were approached a few months back about working with a technology startup in San Francisco to develop the logo and branding package for their newly named mobile fundraising app called Evergive. Read More »
When I woke up at 2:30 in the morning on October 19, 2003, I had two simple words form in my mind for the name of a company I had been thinking about starting: Brand Aid. As I started thinking about this as a name, it became more and more clear that it was the right choice, as it simply defined for me what kind of service I provide and the manner I provide it. Read More »
Hallelujah! Chrome beta is now going to be supporting the srcset attribute. As we all know, today’s web is comprised of laptops, desktops, hi-def TVs, smartphones, tablets and other devices with diverse screen sizes and pixel ratios. Delivering the same image resources to all devices can lead to slower page load times and clogged up bandwidth. Read More »
While in development of our latest version of The Ernest Hemingway Collection website, we ran across a neat little resource called “Hemingway App”. As an ode to the man who was a passionate perfectionist with well-crafted words, two brothers and copywriters, Adam and Ben Long, sought out to quell the deadline frustrations of their own work and come up with something that would be a second set of eyes to go over what they’ve written before they sent it on to a proof reader or their bosses. Read More »
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